Animated commercial
At Studio Konkret we make animated films and especially animated commercials. We offer a complete service where we take care of the entire production from basic idea to finished film. We are also very used to working with external directors and agencies where there is already a finished script and concept.
Communicating with animated commercials
Over the years, we at Studio Konkret have produced many animated films and among the customers are both Swedish as well as international organizations such as Microsoft, Ubisoft, Sweco and Greenpeace.
We are used to producing for all possible viewing platforms and whether you want to show your film on social media, TV or your website, we are happy to help you.
Here you will find our previous animated films.
Animation commercials
Animation in commercials is of course closely related to other animated films for companies and there are a variety of different techniques used. What often stands out when it comes to producing commercials is that there is often a higher tempo and more scenes as you usually want to communicate a lot in a very limited time.
It can be anything from simple 2D illustrations with very little animation to more advanced 3D worlds with detailed environments and characters.
The choice of technology should of course be adapted to the purpose of the film, your timeframe and the overall look of the campaign.
It is also important that the technology harmonizes with your graphic profile and other visual elements of your marketing to create a consistent and recognizable aesthetic.
How the film will be shown is also crucial to the choice of technology. For example, social media videos often require faster pacing and clearer visual elements, given that viewers will mainly watch them on their mobile devices with smaller screens and shorter attention spans.
Yes, it's a lot to think about and it can easily feel overwhelming
We are ready to answer your questions and help you explore ideas without any obligation. Don't hesitate to email or call if you have any concerns.
Advantages of animated commercials
Animation can be a very powerful tool to communicate a message or reinforce a brand.
Here are some of the main benefits we see with an animated commercial:
Visually attractive
Through colorful and imaginative animations, we can create a visual experience that effectively captures the viewer's attention. This allows us to create aesthetically pleasing stories that engage and impress.
Simplified message
With our expertise, we can effectively simplify complex ideas and make them easy to understand for the viewer. This makes it possible to quickly and effectively communicate the desired message without losing the viewer's interest.
Flexibility
Animated commercials give us great flexibility in telling stories and illustrating ideas. We can create fantastic worlds or simply simplify complex concepts into something easy to understand and engage with.
Global availability
An animated commercial can be easily adapted to different markets and languages, making it an ideal solution for companies aiming to reach an international audience. Localizing an animated film usually only requires rewriting the text and possibly the voice, whereas traditional advertising requires actors with specific language skills.
Cost-effectiveness
In many cases, animated commercials can be a more cost-effective solution than live-action productions, especially when it comes to creating complex scenes or effects that would be expensive or impossible to film in real life. Recent technological developments have made 3D animated films much faster and therefore cheaper to render, and it is now possible to create fully photo-realistic productions at a fraction of the cost compared to just ten years ago.
The process - Animated commercial
When we receive a request to produce an animated commercial, we have a clear process that gives you as a Client Great control over the creative process while always knowing what the film will cost. We use the following steps to ensure that the procedure is as smooth as possible.
Consultation and creative meeting:
We start with a meeting to understand your organization, goals and vision for the project. Through interactive sessions, we discuss ideas, your target audience and the desired style of your commercial.
Fixed-price quote:
After the meeting, we present a detailed quote specifying the scope and costs of the project. If desired, we can also provide several alternative budget proposals with different levels of ambition.
Planning and script development:
If you don't already have a ready-made script, we will work with you to shape a clear and engaging message for your commercial. We will also draw up a production schedule.
Animatic:
Before starting the animation, we create a so-called animatic with still images or simple animations to visualize the film. We prefer this to a traditional storyboard as it gives a much clearer overall picture.
Animation & Completion:
Our experienced animators bring your vision to life through an iterative process where you receive regular updates. We meet at least once a week and try to continuously update and involve you in the process.
Sound design:
We work with very experienced sound and music editors who make every effort to enhance the message of the film with sound, voices and music.
Delivery:
When the film is finally finished and you are satisfied with the final product, we deliver the finished commercial in the desired format and resolution. We also save project files for at least one year for possible future updates.
How much does an animated commercial cost?
The price of an animated film is based on many variables that may not even be known when the order is placed.
The price of an animated commercial can therefore vary greatly and it is never easy to give an exact price without breaking down the project in detail. In general, you can expect a short simple 2D animated film to cost around 40,000 - 60,000 and that 3D animation and character animation will be more expensive.
With us at Studio Konkret you always get a fixed price quote so you are aware of all costs before making a production decision.
Here is a review of what primarily affects the price:
Length and number of scenes
A longer movie often requires more animation while a movie with more scenes usually requires more assets in the form of illustrations or 3 models to be produced.
Technology
Overall, 2D animation is cheaper than 3D even though 3D animation has become a lot cheaper in recent years with the revolution in GPU-based rendering.
Photorealism often requires a lot more work and time than a more stylistic film.Music
If you want specially composed music or an existing commercial song, it costs significantly more than catalog music. Generally speaking, catalog music costs somewhere around 4,000 - 6,000 for a commercial with specially composed costs anywhere from 20,000 and up, depending on what you are looking for. In recent years, there have also been a number of sites that provide completely royalty-free music, but the quality of these is often significantly lower.
Choice of vote
A famous voice can be very appealing to strengthen a brand, but you should expect it to cost a lot more than a regular voice-over artist.
The price of voices is often determined by how the movie will be distributed and for how long. For distribution in Sweden for 3 years, you can count on somewhere between 6 000 - 10 000 for a non-famous voice.
